4

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Year:
2016
Language:
english
File:
PDF, 3.10 MB
english, 2016
9

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Year:
2017
Language:
english
File:
PDF, 2.05 MB
english, 2017
10

Mobile Targeting

Year:
2014
Language:
english
File:
PDF, 395 KB
english, 2014
15

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Year:
2016
Language:
english
File:
PDF, 1.61 MB
english, 2016
20

GEO-Conquesting: Competitive Locational Targeting of Mobile Promotions

Year:
2015
Language:
english
File:
PDF, 273 KB
english, 2015
30

Competitive Price Targeting with Smartphone Coupons

Year:
2017
Language:
english
File:
PDF, 804 KB
english, 2017